Corr, Philip, <br/><br/>
Behavioral economics :  the basics / 
Philip Corr and Anke Plagnol. 
 - 1 online resource (261 pages). 
 - The basics .
 - Basics. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion. 
<br/><br/><label>ISBN: </label>9781315391229 (e-book) 9781315391212 (e-book) 9781315391205 (epub e-book) 9781315391199 (mobipocket e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics--Psychological aspects.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HB74.P8  / .C677 2019 
<br/><br/><label>Dewey Class. No.: </label>330.01/9