TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher H.
TI  - Services marketing: people, technology, strategy 
SN  - 9781944659820 (pbk.) :
U1  - 658.8 23
PY  - 2021///
CY  - Hackensack
PB  - World Scientific Publishing
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Previous edition: 2016; Includes bibliographical references and index
ER  -