Wirtz, Jochen, <br/><br/>
Services marketing :  people, technology, strategy / 
Jochen Wirtz, Christopher Lovelock. 
 - 9th edition. 
 - 1 volume :  illustrations (black and white, and colour) 
<br/><br/> Previous edition: 2016. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781944659820 (pbk.) :  £55.00 
<br/><br/><label>Nat. Bib. No.: </label>GBC169397  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>020181513  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8