McDonald, Malcolm <br/><br/>
Malcolm McDonald on marketing planning :  understanding marketing plans and strategy / 
Malcolm McDonald. 
 - 2nd edition. 
 - x, 177 pages :  illustrations (black and white) ;  24 cm 
<br/><br/> Previous edition: published: as If you're so brilliant... how come your marketing plans aren't working?. 2002.  Includes index.  Includes blank sections to be filled in by the reader. 
<br/><br/><label>ISBN: </label>0749478217 (pbk.) :  19.99 9780749478216 (pbk.) :  19.99  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802