TY  - BOOK
AU  - Wilson,Alan
ED  - Dawson Books,
TI  - Marketing research
SN  - 9781352001129
U1  - 658.83 
PY  - 2019///
CY  - London
PB  - Palgrave
KW  - Business
KW  - Management science
KW  - Marketing
N1  - Electronic book available via the Dawsonera platform; Includes bibliographical references and index; Chapter 1: The role of marketing research and customer information in decision making.- Chapter 2: The marketing research process.- Chapter 3: Secondary data, customer databases and big data analytics.- Chapter 4: Collecting observation data and social media listening.- Chapter 5: Collecting qualitative data.- Chapter 6: Collecting quantitative data.- Chapter 7: Designing questionnaires.- Chapter 8: Sampling methods.- Chapter 9: Analysing qualitative data.- Chapter 10: Analysing quantitative data.- Chapter 11: Presenting the research results.- Marketing research in action: case histories; Access restricted to subscribing institutions
ER  -