TY  - BOOK
AU  - Gabay,J.Jonathan
TI  - Brand psychology: consumer perceptions, corporate reputations 
SN  - 9780749471736
U1  - 658.827 23
PY  - 2015///
CY  - London
PB  - Kogan Page
KW  - BUSINESS & ECONOMICS / Consumer Behavior
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - Public Relations
KW  - bicssc
KW  - Branding (Marketing)
KW  - Psychological aspects
KW  - Brand name products
N1  - Includes index; 1 -: Left Lobe; 1 -: Believing is not seeing. Seeing is believing; 2 -: Lies, excuses and further justifications for inconvenient truths; 3 -: Brains, brands, bytes, Bolshevik brawls and teenage tantrums; 4 -: Cloud-high reputations. Big media personalities and bigger data; 5 -: Smoke and mirroring; 6 -: Rings of confidence; 7 -: Egg whites, white wash and snow flakes; 8 -: Flattered trusted minds and fluttery trusting hearts; 9 -: Under the influence; 10 -: From addictive self-interest to interesting selves; 11 -: Brand me; 12 -: Maslow - misunderstood?; 13 -: The church of brand ideology: open for redemption; 2 -: Right Lobe; 14 -: In the spotlight; 15 -: Can we still be friends?; 16 -: Oh Lord it's hard to be humble when you're perfect in every way; 17 -: Unethical brand behaviours. (What goes around shapes - all around); 18 -: Big boys don't cry; 19 -: The authentic employer brand; 20 -: Brand stories - tell, don't yell; 21 -: Rhetoric. Rules - reasoning; 22 -: The final question first; Also issued in print format
ER  -