Gabay, J. Jonathan, <br/><br/>
Brand psychology :  consumer perceptions, corporate reputations / 
Jonathan Gabay. 
 - vii, 434 pages 
<br/><br/> Includes index. 
<br/><br/>1 -: Left Lobe; 1 -: Believing is not seeing. Seeing is believing; 2 -: Lies, excuses and further justifications for inconvenient truths; 3 -: Brains, brands, bytes, Bolshevik brawls and teenage tantrums; 4 -: Cloud-high reputations. Big media personalities and bigger data; 5 -: Smoke and mirroring; 6 -: Rings of confidence; 7 -: Egg whites, white wash and snow flakes; 8 -: Flattered trusted minds and fluttery trusting hearts; 9 -: Under the influence; 10 -: From addictive self-interest to interesting selves; 11 -: Brand me; 12 -: Maslow - misunderstood?; 13 -: The church of brand ideology: open for redemption; 2 -: Right Lobe; 14 -: In the spotlight; 15 -: Can we still be friends?; 16 -: Oh Lord it's hard to be humble when you're perfect in every way; 17 -: Unethical brand behaviours. (What goes around shapes - all around); 18 -: Big boys don't cry; 19 -: The authentic employer brand; 20 -: Brand stories - tell, don't yell; 21 -: Rhetoric. Rules - reasoning; 22 -: The final question first 
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<br/><br/><label>ISBN: </label>9780749471736 
<br/><br/><label>Source: </label>KoganPage5118  Ingram Content Group 
<br/><br/><label>Nat. Bib. No.: </label>GBB5E7919  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS & ECONOMICS / Consumer Behavior.<br/>BUSINESS & ECONOMICS / Marketing / General.<br/>Public Relations.<br/>Branding (Marketing)--Psychological aspects.<br/>Brand name products--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>658.827