TY  - BOOK
AU  - Smith,P.R.
AU  - Zook,Ze
TI  - Marketing communications: integrating online and offline, customer engagement and digital technologies 
SN  - 0749498641 (pbk.) :
U1  - 658.8 23
PY  - 2020///
CY  - London
PB  - KoganPage
KW  - Communication in marketing
KW  - Business and Management
KW  - eflch
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Sales & marketing management
KW  - Sales & marketing
KW  - Advertising
N1  - "Online resources"--Front cover; Previous edition: 2016; Includes bibliographical references and index
ER  -