Smith, P. R.  1957- <br/><br/>
Marketing communications :  integrating online and offline, customer engagement and digital technologies / 
P.R. Smith and Ze Zook. 
 - 7th edition. 
 - xxi, 647 pages :  illustrations (colour) ;  25 cm 
<br/><br/> "Online resources"--Front cover.  Previous edition: 2016. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0749498641 (pbk.) :  Đ39.99 9780749498641 (pbk.) :  Đ39.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB9G6811  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>019568312  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Business and Management.<br/>Business and Management.<br/>Business & Management.<br/>Sales & marketing management.<br/>Sales & marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.8