Wood, Roy C.,

Hospitality management : a brief introduction / Roy C. Wood. - x, 191 pages : illustrations ; 25 cm

Includes bibliographical references (pages 156-181) and index.

Where are we going? The nature of hospitality management -- What kind of industry? Structure, strategy and the nature of the hospitality industry -- A people business? Human resources in the hospitality sector -- Is your room alright? Accommodation management in hospitality -- Are you enjoying your meal? Food and beverage management in hospitality -- Would you like to join our customer loyalty programme? Marketing and consumption in hospitality -- Can I speak to whoever's in charge? The role of management in hospitality -- So you give degrees to waiters? Hospitality management education -- Conclusion : the proof of the pudding?

Where are we going? The nature of hospitality management --What kind of industry? Structure, strategy and the nature of the hospitality industry -- A people business? Human resources in the hospitality sector --Is your room alright? Accommodation management in hospitality -- Are you enjoying your meal? Food and beverage management in hospitality --Would you like to join our customer loyalty programme? Marketing and consumption in hospitality -- Can I speak to whoever's in charge? The role of management in hospitality --So you give degrees to waiters? Hospitality management education --Conclusion: the proof of the pudding?

9781446246948 1446246949 9781446246955 1446246957

2014954699

GBB518177 bnb

017049574 Uk


Hospitality industry--Management.
Hotel management.

TX911.3.M27

647/.068 647.94068