Russell, Paul J., <br/><br/>
Field visual merchandising strategy :  developing a national in-store strategy using a merchandising service organization / 
Paul J. Russell. 
 - 240 pages ;  24 cm 
<br/><br/> A comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing your strategy, how to go about selecting the right merchandising service organisation, team training, merchandising standards, planograms, and launching your strategy. Also included is a section on planning and executing tactics that give you an advantage over your competition. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780749472641 (pbk.) :  £29.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade.<br/>Marketing--Management.<br/>Strategic planning.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'7