TY  - BOOK
AU  - Rogers,David L.
TI  - The digital transformation playbook rethink your business for the digital age
SN  - 9780231175449 (hbk.) :
U1  - 658.4'062 23
PY  - 2016///]
CY  - New York
PB  - Columbia Business School Publishing
KW  - Technological innovations
KW  - Management
KW  - Information technology
KW  - New products
KW  - Strategic planning
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on his decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, he shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world
ER  -