Rogers, David L.,  1970- <br/><br/>
The digital transformation playbook rethink your business for the digital age / 
David L. Rogers. 
 - xi, 276 pages :  illustrations (black and white) ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on his decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, he shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780231175449 (hbk.) :  £21.95  £19.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management.<br/>Information technology--Management.<br/>New products.<br/>Strategic planning.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.4'062