Gunter, Barrie., <br/><br/>
Consumer profiles :  an introduction to psychographics / 
Barrie Gunter and Adrian Furnham. 
 - 1 online resource (vii, 189 pages) 
 - Routledge library editions. Consumer behaviour ;  Volume 5 .
<br/><br/> First published in 1992. 
<br/><br/>1. Introduction : market segmentation strategies 2. History and background of psychographics 3. Personality profiling of consumers 4. Psychographic systems for consumer profiling 5. Critique of psychographics 6. Applications of psychographics : I. Consumer activity 7. Applications of psychographics : II. Media markets 8. Applications of psychographics : III. Consumer sub-groups 9. Putting psychographics into practice. 
<br/><br/><label>ISBN: </label>9781315736068 9781317565833 9781317565840 
<br/><br/><label>Standard No.: </label>10.4324/9781315736068   doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Psychographics.<br/>Market segmentation.
<br/><br/><label>LC Class. No.: </label>HF5415.34  / .G86 2015 
<br/><br/><label>Dewey Class. No.: </label>658.80019  / G977