Pasquier, Martial, <br/><br/>
Marketing management and communications in the public sector / 
Martial Pasquier and Jean-Patrick Villeneuve. 
 - 2nd edition. 
 - 1 online resource 
 - Routledge masters in public management .
<br/><br/> Revised edition of the authors' Marketing management and communications in the public sector, 2012. 
<br/><br/>Public management and marketing Marketing and public marketing Basic marketing concepts Marketing information research Marketing strategy Marketing instruments Public communications ? an introduction Communications models and strategies Communications instruments Communication control Crisis communication Appendix: A case study Index. 
<br/><br/><label>ISBN: </label>9781315622309 9781317222590 
<br/><br/><label>Standard No.: </label>10.4324/9781315622309   doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Government publicity.<br/>Communication in public administration.
<br/><br/><label>LC Class. No.: </label>JF1525.P8  / P37 2017 
<br/><br/><label>Dewey Class. No.: </label>352.748  / P284