TY  - BOOK
AU  - Warsh,Cheryl Lynn Krasnick
TI  - Gender, health, and popular culture: historical perspectives 
SN  - 9781554582488 (ebook) :
PY  - 2011///
CY  - Waterloo, Ont.
PB  - Wilfrid Laurier University Press
KW  - Health attitudes
KW  - Health promotion
KW  - Health in mass media
KW  - Women
KW  - Health and hygiene
KW  - Men
KW  - Human body in popular culture
KW  - Health and Wellbeing
KW  - ukslc
KW  - Society & culture: general
KW  - thema
KW  - Popular medicine & health
KW  - Popular culture
KW  - Gender studies, gender groups
N1  - Includes bibliographical references and index
N2  - Health is a gendered concept in Western cultures, customarily associated with strength in men and beauty in women. Educated or self-styled experts offer advice on achieving optimal health in this book. Seemingly 'objective' public health advisories are shown to be as influenced by marketing approaches as members of the public; Health is a gendered concept in Western cultures. Customarily it is associated with strength in men and beauty in women. This gendered concept was transmitted through visual representations of the ideal female and male bodies, and ubiquitous media images resulted in the absorption of universal standards of beauty and health and generalized desires to achieve them. Today, genuine or self-styled expertsfrom physicians to newspaper columnists to advertisersoffer advice on achieving optimal health. Topics in this collection are wide ranging and include childbirth advice in Victorian Australia and Cold War America, menstruation films, Canadian abortion tourism, the Pap smear, the Body Worlds exhibition, and fat liberation. Masculinity is explored among drunkards in antebellum Philadelphia and family memoirs during the 1980s AIDS epidemic. Seemingly objective public health advisories are shown to be as influenced by commercial interests, class, gender, and other social differentiations as marketing approaches are, and the message presented is mediated to varying degrees by those receiving it. This book will be of interest to scholars in women's studies, health studies, marketing, media studies, social history and anthropology, and popular culture
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781554582488
ER  -