TY  - BOOK
AU  - Schultz,David A.
TI  - Lights, camera, campaign: media, politics, and political advertising 
T2  - Popular politics & governance in America,
SN  - 0820468312 (pbk. : alk. paper)
AV  - JF2112.A4 L54 2004
U1  - 324.7/3/0973 22
PY  - 2004///
CY  - New York
PB  - P. Lang
KW  - Advertising, Political
KW  - United States
KW  - Television in politics
KW  - Political campaigns
N1  - Includes bibliographical references and index; Introduction : selling candidates and soap / David A. Schultz Creating effective political ads / Arthur Sanders Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic Two cheers for negative ads / Christopher J. Dolan Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti From saxophones to Schwarzenegger : entertainment politics on late-night television / David A. Schultz Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall / David L Schecter Political advertising in Canada / Paul Nesbitt-Larking & Jonathan Rose Moving voters in the 2000 presidential campaign : local visits, local media / David C. King & David Morehouse
ER  -