Lights, camera, campaign : media, politics, and political advertising /
edited by David A. Schultz.
- New York : P. Lang, c2004.
- xvii, 322 p. : ill. ; 23 cm.
- Popular politics & governance in America, v. 11 1529-241X ; .
Includes bibliographical references and index.
Introduction : selling candidates and soap / David A. Schultz Creating effective political ads / Arthur Sanders Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic Two cheers for negative ads / Christopher J. Dolan Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti From saxophones to Schwarzenegger : entertainment politics on late-night television / David A. Schultz Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall / David L Schecter Political advertising in Canada / Paul Nesbitt-Larking & Jonathan Rose Moving voters in the 2000 presidential campaign : local visits, local media / David C. King & David Morehouse.
0820468312 (pbk. : alk. paper)
2004005492
Advertising, Political--United States. Television in politics--United States. Political campaigns--United States.