TY  - BOOK
AU  - Panagopoulos,Costas
TI  - Bases loaded: how US presidential campaigns are changing and why it matters 
SN  - 9780197533079 (pbk.) :
U1  - 324.7'0973 23
PY  - 2020///
CY  - New York
PB  - Oxford University Press
KW  - Presidents
KW  - United States
KW  - Election
KW  - Partisanship
KW  - Political aspects
KW  - Politics and Government
KW  - eflch
KW  - ukslc
KW  - Politics and government
KW  - 21st century
N1  - Includes bibliographical references and index; Specialized
N2  - 'Bases Loaded' documents the shift away from persuasion toward base mobilisation in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioural social science focusing on voter mobilisation. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The text concludes that these patterns have contributed to heightened partisan polarisation in the United States
ER  -