TY  - BOOK
AU  - Galician,Mary-Lou
TI  - Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics
SN  - 0429238088
PY  - 2004///
CY  - New York
PB  - Routledge
UR  - https://www.taylorfrancis.com/start-session?idp=uwl.ac.uk&redirectUri=https://www.taylorfrancis.com/books/9780429238086
ER  -