TY  - BOOK
AU  - Choi,Tsan-Ming
TI  - Fashion branding and consumer behaviors: scientific models 
T2  - International series on consumer science
SN  - 9781493902767 (hbk.) :
U1  - 658.8'342 23
PY  - 2014///
CY  - Berlin
PB  - Springer
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Branding (Marketing)
KW  - Fashion
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references; Specialized
N2  - 'Fashion Branding and Consumer Behaviors' presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research
ER  -