The road to luxury : concepts, facts, markets and strategies /
Ashok Som, Christian Blanckaert.
- 256 pages ; 23 cm
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and MBA students. As key new luxury markets like China and India continue to expand, this book gives professionals in the industry a holistic understanding of luxury market dynamics around the world using relevant data and statistics on current market trends.