TY  - BOOK
AU  - Yurchisin,Jennifer
AU  - Johnson,Kim K.P.
TI  - Fashion and the consumer
T2  - Understanding fashion series
SN  - 9781845207984 (pbk.) :
U1  - 746.9'2'0688 22
PY  - 2010///
CY  - Oxford
PB  - Berg
KW  - Clothing trade
KW  - Consumer behavior
KW  - Fashion
KW  - Marketing
KW  - Beauty and Fashion
KW  - eflch
N1  - Includes bibliographical references and index; Specialized
N2  - This text offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behaviour, as well as issues connected with disposal and sustainability
ER  -