Yurchisin, Jennifer.

Fashion and the consumer / Jennifer Yurchisin and Kim K.P. Johnson. - Oxford : Berg, 2010. - xiv, 173 p. : ill. ; 25 cm. - Understanding fashion series . - Understanding fashion series. .

Includes bibliographical references and index.

This text offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behaviour, as well as issues connected with disposal and sustainability.

Specialized.

9781845207984 (pbk.) : £17.99 184520798X (pbk.) : £17.99 9781845207977 (hbk.) : £55.00 1845207971 (hbk.) : £55.00


Clothing trade.
Consumer behavior.
Fashion--Marketing.
Beauty and Fashion.

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