TY  - BOOK
AU  - Mair,Carolyn
TI  - The psychology of fashion
T2  - The psychology of everything
SN  - 9781138658677 (pbk.) :
U1  - 391'.0019 23
PY  - 2018///
CY  - London
PB  - Routledge
KW  - Fashion
KW  - Psychological aspects
KW  - Identity (Psychology)
KW  - Body image
KW  - Beauty and Fashion
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references; Specialized
N2  - How do the clothes we wear affect our moods and emotions? What message do our clothes send to the world about our values, personalities and the groups we belong to? And how does the fashion industry encourage us to aspire to look in a certain way? 'The Psychology of Fashion' provides insightful answers to these and other questions. From how clothing can affect our cognitive processes to the way retail environments manipulate consumer behavior, the text takes an evidence-based approach that separates myth from reality. It examines how fashion design can undermine healthy body image, and how psychology can inform a more sustainable perspective on the production and disposal of clothing. This is a fascinating introduction to an all-pervasive aspect of everyday life
ER  -