TY  - BOOK
AU  - Lee,Monle
AU  - Johnson,Carla
TI  - Principles of advertising: a global perspective 
SN  - 9780789023001 (pbk.) :
U1  - 659.1 22
PY  - 2005///
CY  - Binghamton, N.Y., Hadleigh
PB  - Haworth, BRAD [distributor]
KW  - Advertising
N1  - Previous ed.: 1999; Includes bibliographical references and index; Specialized
N2  - The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century
ER  -