TY  - BOOK
AU  - Zimmerman,Alan S.
AU  - Blythe,Jim
TI  - Business to business marketing management: a global perspective 
SN  - 9781138680760 (pbk.) :
U1  - 658.8'04 23
PY  - 2018///
CY  - London
PB  - Routledge
KW  - Industrial marketing
KW  - Management
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - This new edition has been fully revised and updated with a full set of case studies and features expanded sections on digital aspects of B2B marketing, CRM and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this textbook is ideal for introductory B2B and intensive courses. Yet it is also comprehensive enough to cover all the aspects of B2B marketing any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides plus a comprehensive case designed to be used as a semester-long project to aid student learning
ER  -