TY  - BOOK
AU  - Hall,Simon
TI  - Innovative B2B marketing: new models, processes and theory 
SN  - 9780749480806 (pbk.) :
U1  - 658.8 23
PY  - 2017///
CY  - London
PB  - KoganPage
KW  - Industrial marketing
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Specialized
N2  - This is a clear, practical guide that demystifies modern aspects of B2B marketing, including new marketing models, processes and thought leadership pieces
ER  -