Hall, Simon, <br/><br/>
Innovative B2B marketing :  new models, processes and theory / 
Simon Hall. 
 - 256 pages ;  24 cm 
<br/><br/> This is a clear, practical guide that demystifies modern aspects of B2B marketing, including new marketing models, processes and thought leadership pieces. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780749480806 (pbk.) :  £19.99  £19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8