Koumbis, Dimitri, <br/><br/>
Fashion retailing :  from managing to merchandising / 
Dimitri Koumbis. 
 - 190 pages :  illustrations (colour) ;  23 cm. 
 - Basics fashion management .
 - Basics fashion management. .
<br/><br/> Originally published: 2014. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, this book then goes on to discuss market research, site selection, and retail typology. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781350124813 (pbk.) :  £23.99  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fashion merchandising.<br/>Retail trade.<br/>Beauty and Fashion.<br/>Beauty and Fashion.
<br/><br/><label>Dewey Class. No.: </label>746.9'2'0688