TY - BOOK AU - Barnwell,Robert TI - Guerrilla film marketing: the ultimate guide to the branding, marketing and promotion of independent films & filmmakers SN - 9781138916456 (pbk.) : U1 - 791.4'3'0688 23 PY - 2017/// CY - New York PB - Focal Press KW - Motion pictures KW - Marketing KW - Low budget films KW - Performing Arts KW - eflch KW - ukslc N2 - For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. 'Guerilla Film Marketing' presents filmmakers with the knowledge, skills and ability to build a growing audience of loyal and engaged fans ER -