TY  - BOOK
TI  - Type for type: custom type solutions for identity design
SN  - 9789887903420 (hbk.) :
U1  - 686.2'24 23
PY  - 2019///]
CY  - Hong Kong
PB  - Viction:ary
KW  - Type and type-founding
KW  - Technology
KW  - eflch
KW  - ukslc
N1  - Includes index
N2  - Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. 'Type for Type' collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity, featuring cover stories that offer insights by some of the top design studios in the industry as well as compelling project and technique-related details to inspire both designers and clients alike
ER  -