TY  - BOOK
AU  - Hellström,Daniel
AU  - Olsson,Annika
TI  - Managing packaging design for sustainable development: a compass for strategic directions 
SN  - 9781119150930 (pbk.) :
U1  - 658.5'64 23
PY  - 2017///
CY  - Chichester, West Sussex
PB  - Wiley Blackwell
KW  - Packaging
KW  - Design
KW  - Environmental aspects
KW  - Package goods industry
KW  - Sustainable engineering
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Specialized
N2  - Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development
ER  -