TY - BOOK AU - Malinic,Radim TI - Book of branding: a guide to creating brand identity for startups and beyond SN - 9780993540035 (pbk.) : U1 - 658.827 23 PY - 2019/// CY - [London] PB - Brand Nu Limited KW - Branding (Marketing) KW - Brand name products KW - Advertising KW - New business enterprises KW - Marketing KW - Product management ER -