TY  - BOOK
AU  - Esslinger,Hartmut
TI  - A fine line: how design strategies are shaping the future of business 
SN  - 9780470451021 (hbk.) :
U1  - 658.5'75 22
PY  - 2009///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - Industrial design
KW  - New products
N1  - Includes bibliographical references and index; Specialized
N2  - 'A Fine Line' is a story about business transformation and a guide through the changing business landscape. Written for business executives, managers, and consultants by Hartmut Essligner, the founder of one of the world's foremost strategic-creative consulting firms, frog design, inc
ER  -