Farnham, Kevin, <br/><br/>
Experience design :  a framework for integrating brand, experience, and value / 
Kevin Farnham and Patrick Newbery. 
 - 240 pages ;  24 cm 
<br/><br/> This text bridges the gap between business and design to improve the customer experience. Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781118609637 (pbk.) :  £18.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product design.<br/>Industrial design.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.5'752