Kim, W. Chan, <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim, Renée Mauborgne. 
 - Expanded edition. 
 - xxviii, 287 pages :  illustrations (black and white) ;  25 cm 
<br/><br/> Previous edition: 2005. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Now updated with fresh content from the authors, this book argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth. The text presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781625274496 (hbk.) :  £20.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'02