TY  - BOOK
AU  - Ringrow,Helen
TI  - The language of cosmetics advertising
T2  - Palgrave pivot
SN  - 9781137557971 (hbk.) :
U1  - 659.1'966855 23
PY  - 2016///]
CY  - London
PB  - Palgrave Macmillan
KW  - Advertising
KW  - Cosmetics
KW  - Terminology
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - This title provides a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts
ER  -