Ringrow, Helen,

The language of cosmetics advertising / Helen Ringrow. - 118 pages ; 22 cm. - Palgrave pivot . - Palgrave pivot. .

Includes bibliographical references and index.

This title provides a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts.

Specialized.

9781137557971 (hbk.) : £37.99 No price


Advertising--Cosmetics.
Advertising--Cosmetics--Terminology.
Business and Management.
Business and Management.

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