The language of cosmetics advertising /
Helen Ringrow.
- 118 pages ; 22 cm.
- Palgrave pivot .
- Palgrave pivot. .
Includes bibliographical references and index.
This title provides a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts.
Specialized.
9781137557971 (hbk.) : £37.99 No price
Advertising--Cosmetics. Advertising--Cosmetics--Terminology. Business and Management. Business and Management.