Ind, Nicholas, <br/><br/>
Brand desire :  how to create consumer involvement and inspiration / 
Nicholas Ind and Oriol Iglesias. 
 - vii, 183 pages :  illustrations ;  24 cm 
<br/><br/> Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781472925350 (hbk.) :  £25.00 9781472936233 (paperback) 
<br/><br/><label>Nat. Bib. No.: </label>GBB6A4830  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>017954718  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand loyalty.<br/>Branding (Marketing)<br/>Customer loyalty.
<br/><br/><label>Dewey Class. No.: </label>658.8343