TY  - BOOK
AU  - Fyall,Alan
AU  - Legohérel,Patrick
AU  - Frochot,Isabelle
AU  - Wang,Youcheng
TI  - Marketing for tourism and hospitality: collaboration, technology and experiences 
SN  - 9781138121294 (pbk.) :
U1  - 910.6'88 23
PY  - 2019///
CY  - London
PB  - Routledge
KW  - Tourism
KW  - Marketing
KW  - Hospitality industry
KW  - Geography
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. This title provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing
ER  -