Format for graphic designers /
Gavin Ambrose & Paul Harris.
- 3rd edition.
- 207 pages : illustrations (black and white, and colour) ; 23 cm
Previous edition: published as Format. London: AVA Publishing, 2012. Includes index.
From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, 'Format for Graphic Designers' guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job.