TY  - BOOK
AU  - Altstiel,Tom
AU  - Grow,Jean
AU  - Jennings,Marcel
TI  - Advertising creative: strategy, copy, design
SN  - 9781544370361 (pbk.) :
U1  - 659.1 23
PY  - 2019///]
CY  - Los Angeles
PB  - SAGE
KW  - Advertising
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous edition: 2017; Includes bibliographical references and index; Specialized
N2  - Written in an accessible style, this guide gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use
ER  -