Altstiel, Tom, <br/><br/>
Advertising creative :  strategy, copy, design. 

 - 5th edition.  Tom Altstiel, Jean Grow, Marcel Jennings. 5th edition. 
 - xxvi, 455 pages :  illustrations (black and white, and colour) ;  28 cm 
<br/><br/> Previous edition: 2017. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Written in an accessible style, this guide gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781544370361 (pbk.) :  £79.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>659.1