Mooij, Marieke K. de,  1943- <br/><br/>
Global marketing & advertising :  understanding cultural paradoxes / 
Marieke de Mooij. 
 - 5th edition. 
 - xx, 488 pages :  illustrations (black and white) ;  23 cm 
<br/><br/> Includes Internet access.  Previous edition: 2014. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, this work offers a mix of theory and practical applications. It covers globalisation, global branding strategies, classification models of culture, and much more. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781544318141 (pbk.) :  £49.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing--Cross-cultural studies.<br/>Advertising--Cross-cultural studies.<br/>Consumer behavior--Cross-cultural studies.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'02