TY  - BOOK
AU  - Rodgers,Shelly
AU  - Thorson,Esther
TI  - Advertising theory
T2  - Routledge communication series
SN  - 9780815382508 (pbk.) :
U1  - 659.1'01 23
PY  - 2019///
CY  - London
PB  - Routledge
KW  - Advertising
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous edition: 2012; Includes bibliographical references and index; Specialized
N2  - This title provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area
ER  -