Advertising theory / 
edited by Shelly Rodgers, Esther Thorson. 
 - 2nd edition. 
 - 536 pages :  illustrations (black and white). 
 - Routledge communication series .
 - Routledge communication series. .
<br/><br/> Previous edition: 2012. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This title provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780815382508 (pbk.) :  £32.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>659.1'01