TY  - BOOK
AU  - Rowles,Daniel
AU  - Rogers,Ciaran
TI  - Podcasting marketing strategy: a complete guide to creating, publishing and monetizing a successful podcast 
SN  - 9780749486235 (pbk.) :
U1  - 658.8'72 23
PY  - 2019///
CY  - London
PB  - KoganPage
KW  - Internet marketing
KW  - Podcasting
KW  - Podcasts
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Specialized
N2  - Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. 'Podcasting Marketing Strategy' is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media
ER  -