TY  - BOOK
AU  - Coleman,Darren
TI  - Building brand experiences: a practical guide to retaining brand relevance 
SN  - 9780749481568 (pbk.) :
U1  - 658.8'27 23
PY  - 2018///
CY  - London
PB  - KoganPage
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Specialized
N2  - Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool
ER  -