Coleman, Darren, <br/><br/>
Building brand experiences :  a practical guide to retaining brand relevance / 
Darren Coleman. 
 - 240 pages ;  24 cm 
<br/><br/> Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780749481568 (pbk.) :  £19.99  £19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'27